Held Gear is a vision for a more sustainable future, founded in Portland, Oregon by vegan activist and artist Micah Perry, in 2008. Micah diverted industrial materials from the landfill to innovate the Held Vegan Belt, building them with unique recycled buckles.
He began selling his new product at local markets and Etsy, earning rave reviews. In 2022, to focus on his changing life in Why, Arizona, running a low powered FM signal at 106.9 FM, developing a wildlife refuge on his land, he decided to give up the brand to a like-minded friend, to see Held move into a new era in which its mission was more relevant than ever.
No designs were assigned a gender, none were derived from animals, and all of it was built to last. That is why “durable American-made gear for everyone Ⓥ” is the slogan today. Now based in Philadelphia, Sean is carrying on the strap-based product line that Micah innovated while expanding from accessories into apparel. The HELD brand stands against the tide of fast fashion and will only reinforce itself as a standard bearer for ethics in apparel.