New Products, Old Ideas Revised

Clearance sales on Mammoth and Snow Ermine are in effect. This is to accelerate plans to improve those designs. In fact, Ermine is a new design based on a strap used in the past. The cut on this strap came out 1/16″ too wide, but it still fits through the buckle, just a little tight.

Mammoth is our most expensive, chic, standard belt. Yet, it has the same design as the classic, with the roller buckle and single snap. We found a chic modern western style buckle for it. It requires a double snap and a slightly tighter loop to house the buckle, so all previously built Mammoths must go.

The gradual rollout of Held’s mainstay catalogue has been going steadily.

Any products listed at HeldGear.com are considered ongoing inventory with no discontinuation in sight. These are not recycled products and they are built from new components.

Etsy will continue for now as the exclusive listing site for prototypes, limited issues, and units built from recycled materials.

Held products reduce waste even when they are newly sourced, because they are the most durable belt strap outside of pure raw hide leather. “Genuine Leather” is nonsense. That stuff is either a composite of junk leather ground into particles, mixed with other junk, then bound together by toxic adhesives.

Most people that buy a cheap standard black belt for their job don’t even realize that they are wearing a vegan belt. However, it is made from a weak strap, junk buckles, made in poor working conditions, and is not meant to last a year.

Held offers an affordable alternative. Our retail prices are in the same range as inferior products at major department stores. We offer something that can be put to the test day in and out, for years to come.

The goal of standardizing mainstay products with completely American-made components is within reach, and getting closer with every sale. As our supply chain works right now, we already support small American companies every step of the way.

So many possibilities are at our fingertips springing from the belt design. The reversible snap strap allows for customization options like different buckles, and more conceptual designs and color combinations. Building that into the shop is a little complex, but it’s almost here.

Cuffs, collars, and new belt designs are coming out right now.

HELD is a supplement to the whole American manufacturing apparatus that uses conveyor belting in their process. We support the continued sales of these manufacturers even during a recession.

We are also a punk rock company, man, this is all indie as it gets. That’s why, eventually people will say, we’re the only brand that matters.

By Held

Held produces industrial strength vegan gear handmade in America.

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